Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 20, 2024
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.16% | 97.80% | 89.41% | 87.86% | 13.84% | 2.20% | 10.59% | 12.14% |
| Central & Eastern Europe | 60.71% | 82.88% | 92.84% | 80.41% | 39.29% | 17.12% | 7.16% | 19.59% |
| Latin America | 88.37% | 97.90% | 96.53% | 91.99% | 11.63% | 2.10% | 3.47% | 8.01% |
| Middle East & Africa | 86.38% | 96.35% | 95.90% | 92.74% | 13.62% | 3.65% | 4.10% | 7.26% |
| North America | 92.89% | 99.10% | 87.11% | 88.74% | 7.11% | 0.90% | 12.89% | 11.26% |
| Western Europe | 85.57% | 97.72% | 95.60% | 91.38% | 14.43% | 2.28% | 4.40% | 8.62% |
| Total | 85.96% | 97.70% | 92.00% | 89.85% | 14.04% | 2.30% | 8.00% | 10.15% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 85.14% | 95.80% | 97.11% | 95.32% | 14.86% | 4.20% | 2.89% | 4.68% |
| Arts & Entertainment | 84.29% | 98.25% | 85.67% | 85.45% | 15.71% | 1.75% | 14.33% | 14.55% |
| Autos & Vehicles | 81.50% | 94.59% | 81.22% | 81.48% | 18.50% | 5.41% | 18.78% | 18.52% |
| Beauty & Fitness | 98.24% | 100.00% | 99.86% | 99.28% | 1.76% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 86.60% | 98.77% | 94.95% | 90.95% | 13.40% | 1.23% | 5.05% | 9.05% |
| Business & Industrial | 81.97% | 94.71% | 72.59% | 77.53% | 18.03% | 5.29% | 27.41% | 22.47% |
| Computers & Electronics | 74.67% | 95.27% | 87.43% | 78.86% | 25.33% | 4.73% | 12.57% | 21.14% |
| Finance | 85.77% | 97.58% | 96.02% | 91.36% | 14.23% | 2.42% | 3.98% | 8.64% |
| Food & Drink | 84.23% | 94.99% | 72.67% | 77.57% | 15.77% | 5.01% | 27.33% | 22.43% |
| Games | 97.55% | 99.67% | 99.59% | 98.67% | 2.45% | 0.33% | 0.41% | 1.33% |
| Health | 85.82% | 96.16% | 82.56% | 84.47% | 14.18% | 3.84% | 17.44% | 15.53% |
| Hobbies & Leisure | 99.07% | 100.00% | 95.77% | 98.24% | 0.93% | 0.00% | 4.23% | 1.76% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 89.90% | 82.83% | 91.56% | 90.86% | 10.10% | 17.17% | 8.44% | 9.14% |
| Jobs & Education | 84.85% | 97.24% | 91.94% | 88.68% | 15.15% | 2.76% | 8.06% | 11.32% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.81% | 99.49% | 98.91% | 97.87% | 6.19% | 0.51% | 1.09% | 2.13% |
| Online Communities | 84.15% | 88.89% | 84.04% | 84.12% | 15.85% | 11.11% | 15.96% | 15.88% |
| People & Society | 84.04% | 100.00% | 98.78% | 95.49% | 15.96% | 0.00% | 1.22% | 4.51% |
| Pets & Animals | 96.37% | 100.00% | 98.10% | 97.46% | 3.63% | 0.00% | 1.90% | 2.54% |
| Real Estate | 89.19% | 96.76% | 95.21% | 93.76% | 10.81% | 3.24% | 4.79% | 6.24% |
| Reference | 84.71% | 99.55% | 98.70% | 94.76% | 15.29% | 0.45% | 1.30% | 5.24% |
| Science | 82.58% | 94.63% | 73.75% | 78.64% | 17.42% | 5.37% | 26.25% | 21.36% |
| Shopping | 93.42% | 99.44% | 99.31% | 97.14% | 6.58% | 0.56% | 0.69% | 2.86% |
| Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
| Travel | 93.37% | 99.71% | 99.81% | 99.40% | 6.63% | 0.29% | 0.19% | 0.60% |
| Total | 85.96% | 97.70% | 92.00% | 89.85% | 14.04% | 2.30% | 8.00% | 10.15% |