Worldwide adblock usage broken down by device type for region & website category.
Report last updated: March 26, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.82% | 96.63% | 86.41% | 87.80% | 11.18% | 3.37% | 13.59% | 12.20% |
| Central & Eastern Europe | 56.76% | 84.15% | 92.47% | 78.13% | 43.24% | 15.85% | 7.53% | 21.87% |
| Latin America | 87.33% | 96.46% | 95.02% | 91.07% | 12.67% | 3.54% | 4.98% | 8.93% |
| Middle East & Africa | 86.02% | 96.31% | 95.67% | 92.48% | 13.98% | 3.69% | 4.33% | 7.52% |
| North America | 92.56% | 99.20% | 83.88% | 86.07% | 7.44% | 0.80% | 16.12% | 13.93% |
| Western Europe | 84.23% | 97.59% | 95.44% | 90.76% | 15.77% | 2.41% | 4.56% | 9.24% |
| Total | 84.69% | 97.70% | 90.37% | 88.45% | 15.31% | 2.30% | 9.63% | 11.55% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.95% | 92.87% | 94.51% | 85.73% | 38.05% | 7.13% | 5.49% | 14.27% |
| Arts & Entertainment | 83.55% | 98.25% | 85.66% | 85.22% | 16.45% | 1.75% | 14.34% | 14.78% |
| Autos & Vehicles | 81.63% | 95.00% | 78.80% | 80.45% | 18.37% | 5.00% | 21.20% | 19.55% |
| Beauty & Fitness | 98.19% | 100.00% | 99.86% | 99.27% | 1.81% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.41% | 98.44% | 94.97% | 91.28% | 12.59% | 1.56% | 5.03% | 8.72% |
| Business & Industrial | 82.06% | 95.08% | 68.44% | 75.46% | 17.94% | 4.92% | 31.56% | 24.54% |
| Computers & Electronics | 75.60% | 95.12% | 83.51% | 78.31% | 24.40% | 4.88% | 16.49% | 21.69% |
| Finance | 85.42% | 97.20% | 95.85% | 91.12% | 14.58% | 2.80% | 4.15% | 8.88% |
| Food & Drink | 84.46% | 95.21% | 68.23% | 75.19% | 15.54% | 4.79% | 31.77% | 24.81% |
| Games | 95.74% | 99.40% | 99.35% | 97.73% | 4.26% | 0.60% | 0.65% | 2.27% |
| Health | 85.66% | 96.23% | 76.95% | 81.96% | 14.34% | 3.77% | 23.05% | 18.04% |
| Hobbies & Leisure | 97.66% | 100.00% | 90.15% | 95.16% | 2.34% | 0.00% | 9.85% | 4.84% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.30% | 80.63% | 90.78% | 89.79% | 11.70% | 19.37% | 9.22% | 10.21% |
| Jobs & Education | 82.80% | 96.88% | 89.42% | 86.45% | 17.20% | 3.12% | 10.58% | 13.55% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 92.36% | 99.54% | 98.92% | 97.95% | 7.64% | 0.46% | 1.08% | 2.05% |
| Online Communities | 83.63% | 88.71% | 82.53% | 83.01% | 16.37% | 11.29% | 17.47% | 16.99% |
| People & Society | 82.45% | 100.00% | 98.78% | 95.37% | 17.55% | 0.00% | 1.22% | 4.63% |
| Pets & Animals | 96.03% | 100.00% | 98.06% | 97.35% | 3.97% | 0.00% | 1.94% | 2.65% |
| Real Estate | 88.85% | 96.25% | 94.51% | 93.12% | 11.15% | 3.75% | 5.49% | 6.88% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.98% | 95.03% | 67.86% | 76.09% | 17.02% | 4.97% | 32.14% | 23.91% |
| Shopping | 92.22% | 99.22% | 99.12% | 96.44% | 7.78% | 0.78% | 0.88% | 3.56% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.78% | 99.85% | 99.80% | 99.53% | 6.22% | 0.15% | 0.20% | 0.47% |
| Total | 84.69% | 97.70% | 90.37% | 88.45% | 15.31% | 2.30% | 9.63% | 11.55% |