Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 18, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.47% | 96.36% | 86.31% | 87.56% | 11.53% | 3.64% | 13.69% | 12.44% |
| Central & Eastern Europe | 56.25% | 84.38% | 92.39% | 77.84% | 43.75% | 15.62% | 7.61% | 22.16% |
| Latin America | 84.39% | 95.66% | 94.32% | 90.14% | 15.61% | 4.34% | 5.68% | 9.86% |
| Middle East & Africa | 85.72% | 96.23% | 95.53% | 92.27% | 14.28% | 3.77% | 4.47% | 7.73% |
| North America | 92.49% | 99.21% | 83.91% | 86.05% | 7.51% | 0.79% | 16.09% | 13.95% |
| Western Europe | 84.16% | 97.57% | 95.42% | 90.71% | 15.84% | 2.43% | 4.58% | 9.29% |
| Total | 84.53% | 97.69% | 90.35% | 88.39% | 15.47% | 2.31% | 9.65% | 11.61% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.44% | 92.89% | 93.82% | 84.28% | 38.56% | 7.11% | 6.18% | 15.72% |
| Arts & Entertainment | 83.45% | 98.25% | 85.66% | 85.19% | 16.55% | 1.75% | 14.34% | 14.81% |
| Autos & Vehicles | 81.64% | 95.02% | 78.94% | 80.52% | 18.36% | 4.98% | 21.06% | 19.48% |
| Beauty & Fitness | 98.18% | 100.00% | 99.86% | 99.27% | 1.82% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.52% | 97.96% | 94.98% | 91.32% | 12.48% | 2.04% | 5.02% | 8.68% |
| Business & Industrial | 82.06% | 95.08% | 68.53% | 75.52% | 17.94% | 4.92% | 31.47% | 24.48% |
| Computers & Electronics | 75.66% | 95.10% | 83.26% | 78.27% | 24.34% | 4.90% | 16.74% | 21.73% |
| Finance | 84.85% | 97.14% | 95.62% | 90.70% | 15.15% | 2.86% | 4.38% | 9.30% |
| Food & Drink | 84.43% | 95.25% | 68.34% | 75.27% | 15.57% | 4.75% | 31.66% | 24.73% |
| Games | 95.18% | 99.21% | 99.17% | 97.45% | 4.82% | 0.79% | 0.83% | 2.55% |
| Health | 85.64% | 96.08% | 76.16% | 81.68% | 14.36% | 3.92% | 23.84% | 18.32% |
| Hobbies & Leisure | 97.60% | 100.00% | 89.30% | 94.43% | 2.40% | 0.00% | 10.70% | 5.57% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.17% | 80.84% | 90.68% | 89.68% | 11.83% | 19.16% | 9.32% | 10.32% |
| Jobs & Education | 82.53% | 96.82% | 89.31% | 86.26% | 17.47% | 3.18% | 10.69% | 13.74% |
| Law & Government | 97.61% | 99.72% | 99.16% | 98.34% | 2.39% | 0.28% | 0.84% | 1.66% |
| News | 92.27% | 99.54% | 98.92% | 97.95% | 7.73% | 0.46% | 1.08% | 2.05% |
| Online Communities | 84.73% | 85.42% | 78.92% | 81.49% | 15.27% | 14.58% | 21.08% | 18.51% |
| People & Society | 82.57% | 100.00% | 98.78% | 95.44% | 17.43% | 0.00% | 1.22% | 4.56% |
| Pets & Animals | 96.19% | 100.00% | 98.25% | 97.53% | 3.81% | 0.00% | 1.75% | 2.47% |
| Real Estate | 88.80% | 96.14% | 94.35% | 92.98% | 11.20% | 3.86% | 5.65% | 7.02% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.99% | 95.03% | 67.96% | 76.15% | 17.01% | 4.97% | 32.04% | 23.85% |
| Shopping | 92.03% | 99.21% | 99.07% | 96.32% | 7.97% | 0.79% | 0.93% | 3.68% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.83% | 99.85% | 99.79% | 99.53% | 6.17% | 0.15% | 0.21% | 0.47% |
| Total | 84.53% | 97.69% | 90.35% | 88.39% | 15.47% | 2.31% | 9.65% | 11.61% |