Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 29, 2024
Allowing Ads |
Blocking Ads |
|||||||
---|---|---|---|---|---|---|---|---|
Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
Asia-Pacific | 85.66% | 98.28% | 90.29% | 88.05% | 14.34% | 1.72% | 9.71% | 11.95% |
Central & Eastern Europe | 61.20% | 82.62% | 92.95% | 80.73% | 38.80% | 17.38% | 7.05% | 19.27% |
Latin America | 88.55% | 97.89% | 96.67% | 92.14% | 11.45% | 2.11% | 3.33% | 7.86% |
Middle East & Africa | 86.39% | 96.31% | 95.91% | 92.73% | 13.61% | 3.69% | 4.09% | 7.27% |
North America | 92.91% | 99.07% | 88.56% | 89.83% | 7.09% | 0.93% | 11.44% | 10.17% |
Western Europe | 85.76% | 97.72% | 95.61% | 91.47% | 14.24% | 2.28% | 4.39% | 8.53% |
Total | 86.11% | 97.69% | 92.62% | 90.28% | 13.89% | 2.31% | 7.38% | 9.72% |
Allowing Ads |
Blocking Ads |
|||||||
---|---|---|---|---|---|---|---|---|
Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
Adult | 84.89% | 95.83% | 97.03% | 95.19% | 15.11% | 4.17% | 2.97% | 4.81% |
Arts & Entertainment | 84.39% | 98.26% | 85.67% | 85.48% | 15.61% | 1.74% | 14.33% | 14.52% |
Autos & Vehicles | 81.25% | 94.47% | 82.74% | 82.04% | 18.75% | 5.53% | 17.26% | 17.96% |
Beauty & Fitness | 98.26% | 100.00% | 99.86% | 99.29% | 1.74% | 0.00% | 0.14% | 0.71% |
Books & Literature | 86.67% | 98.82% | 95.00% | 91.03% | 13.33% | 1.18% | 5.00% | 8.97% |
Business & Industrial | 81.85% | 94.63% | 74.85% | 78.59% | 18.15% | 5.37% | 25.15% | 21.41% |
Computers & Electronics | 74.47% | 95.18% | 88.11% | 78.92% | 25.53% | 4.82% | 11.89% | 21.08% |
Finance | 85.91% | 97.84% | 96.03% | 91.30% | 14.09% | 2.16% | 3.97% | 8.70% |
Food & Drink | 84.15% | 94.95% | 74.91% | 78.86% | 15.85% | 5.05% | 25.09% | 21.14% |
Games | 97.58% | 99.68% | 99.59% | 98.69% | 2.42% | 0.32% | 0.41% | 1.31% |
Health | 85.76% | 96.18% | 84.71% | 85.37% | 14.24% | 3.82% | 15.29% | 14.63% |
Hobbies & Leisure | 99.13% | 100.00% | 96.09% | 98.38% | 0.87% | 0.00% | 3.91% | 1.62% |
Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
Internet & Telecom | 89.78% | 85.43% | 91.89% | 91.03% | 10.22% | 14.57% | 8.11% | 8.97% |
Jobs & Education | 85.13% | 97.26% | 92.68% | 89.17% | 14.87% | 2.74% | 7.32% | 10.83% |
Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
News | 94.04% | 99.48% | 98.91% | 97.88% | 5.96% | 0.52% | 1.09% | 2.12% |
Online Communities | 86.07% | 90.28% | 86.45% | 86.33% | 13.93% | 9.72% | 13.55% | 13.67% |
People & Society | 84.12% | 100.00% | 98.73% | 95.43% | 15.88% | 0.00% | 1.27% | 4.57% |
Pets & Animals | 96.06% | 100.00% | 98.06% | 97.33% | 3.94% | 0.00% | 1.94% | 2.67% |
Real Estate | 89.25% | 96.83% | 95.30% | 93.84% | 10.75% | 3.17% | 4.70% | 6.16% |
Reference | 84.71% | 99.55% | 98.70% | 94.76% | 15.29% | 0.45% | 1.30% | 5.24% |
Science | 82.43% | 94.48% | 76.68% | 79.93% | 17.57% | 5.52% | 23.32% | 20.07% |
Shopping | 93.62% | 99.45% | 99.33% | 97.24% | 6.38% | 0.55% | 0.67% | 2.76% |
Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
Travel | 92.61% | 99.56% | 99.79% | 99.28% | 7.39% | 0.44% | 0.21% | 0.72% |
Total | 86.11% | 97.69% | 92.62% | 90.28% | 13.89% | 2.31% | 7.38% | 9.72% |