Worldwide adblock usage broken down by device type for region & website category.
Report last updated: February 21, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.86% | 96.88% | 86.84% | 88.03% | 11.14% | 3.12% | 13.16% | 11.97% |
| Central & Eastern Europe | 57.75% | 83.77% | 92.52% | 78.74% | 42.25% | 16.23% | 7.48% | 21.26% |
| Latin America | 88.49% | 97.38% | 95.84% | 91.62% | 11.51% | 2.62% | 4.16% | 8.38% |
| Middle East & Africa | 86.09% | 96.30% | 95.80% | 92.59% | 13.91% | 3.70% | 4.20% | 7.41% |
| North America | 92.63% | 99.21% | 83.86% | 86.12% | 7.37% | 0.79% | 16.14% | 13.88% |
| Western Europe | 84.61% | 97.63% | 95.50% | 90.95% | 15.39% | 2.37% | 4.50% | 9.05% |
| Total | 85.12% | 97.73% | 90.40% | 88.61% | 14.88% | 2.27% | 9.60% | 11.39% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.02% | 94.66% | 97.04% | 95.45% | 15.98% | 5.34% | 2.96% | 4.55% |
| Arts & Entertainment | 83.66% | 98.25% | 85.66% | 85.26% | 16.34% | 1.75% | 14.34% | 14.74% |
| Autos & Vehicles | 81.69% | 94.93% | 78.25% | 80.22% | 18.31% | 5.07% | 21.75% | 19.78% |
| Beauty & Fitness | 98.20% | 100.00% | 99.86% | 99.28% | 1.80% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 87.33% | 98.68% | 94.98% | 91.26% | 12.67% | 1.32% | 5.02% | 8.74% |
| Business & Industrial | 82.10% | 95.01% | 67.94% | 75.21% | 17.90% | 4.99% | 32.06% | 24.79% |
| Computers & Electronics | 75.21% | 95.20% | 84.71% | 78.43% | 24.79% | 4.80% | 15.29% | 21.57% |
| Finance | 85.58% | 97.21% | 95.96% | 91.27% | 14.42% | 2.79% | 4.04% | 8.73% |
| Food & Drink | 84.59% | 95.19% | 67.90% | 74.98% | 15.41% | 4.81% | 32.10% | 25.02% |
| Games | 96.98% | 99.60% | 99.50% | 98.36% | 3.02% | 0.40% | 0.50% | 1.64% |
| Health | 85.85% | 96.36% | 77.66% | 82.29% | 14.15% | 3.64% | 22.34% | 17.71% |
| Hobbies & Leisure | 98.23% | 100.00% | 91.12% | 96.18% | 1.77% | 0.00% | 8.88% | 3.82% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.54% | 80.24% | 90.88% | 89.95% | 11.46% | 19.76% | 9.12% | 10.05% |
| Jobs & Education | 83.50% | 97.03% | 89.62% | 86.89% | 16.50% | 2.97% | 10.38% | 13.11% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.00% | 99.53% | 98.92% | 97.95% | 7.00% | 0.47% | 1.08% | 2.05% |
| Online Communities | 83.62% | 88.71% | 82.80% | 83.17% | 16.38% | 11.29% | 17.20% | 16.83% |
| People & Society | 83.07% | 100.00% | 98.78% | 95.41% | 16.93% | 0.00% | 1.22% | 4.59% |
| Pets & Animals | 96.26% | 100.00% | 98.03% | 97.39% | 3.74% | 0.00% | 1.97% | 2.61% |
| Real Estate | 88.94% | 96.43% | 94.74% | 93.32% | 11.06% | 3.57% | 5.26% | 6.68% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 83.06% | 94.90% | 67.50% | 75.91% | 16.94% | 5.10% | 32.50% | 24.09% |
| Shopping | 92.50% | 99.32% | 99.17% | 96.60% | 7.50% | 0.68% | 0.83% | 3.40% |
| Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
| Travel | 93.87% | 99.83% | 99.81% | 99.53% | 6.13% | 0.17% | 0.19% | 0.47% |
| Total | 85.12% | 97.73% | 90.40% | 88.61% | 14.88% | 2.27% | 9.60% | 11.39% |