Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 17, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.37% | 96.94% | 87.52% | 88.07% | 11.63% | 3.06% | 12.48% | 11.93% |
| Central & Eastern Europe | 59.20% | 83.42% | 92.64% | 79.52% | 40.80% | 16.58% | 7.36% | 20.48% |
| Latin America | 88.23% | 97.33% | 96.13% | 91.67% | 11.77% | 2.67% | 3.87% | 8.33% |
| Middle East & Africa | 86.21% | 96.35% | 95.85% | 92.66% | 13.79% | 3.65% | 4.15% | 7.34% |
| North America | 92.73% | 99.17% | 83.89% | 86.21% | 7.27% | 0.83% | 16.11% | 13.79% |
| Western Europe | 84.99% | 97.67% | 95.53% | 91.11% | 15.01% | 2.33% | 4.47% | 8.89% |
| Total | 85.49% | 97.71% | 90.48% | 88.77% | 14.51% | 2.29% | 9.52% | 11.23% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.02% | 94.66% | 97.04% | 95.45% | 15.98% | 5.34% | 2.96% | 4.55% |
| Arts & Entertainment | 83.94% | 98.25% | 85.67% | 85.34% | 16.06% | 1.75% | 14.33% | 14.66% |
| Autos & Vehicles | 81.72% | 94.78% | 77.91% | 80.07% | 18.28% | 5.22% | 22.09% | 19.93% |
| Beauty & Fitness | 98.22% | 100.00% | 99.86% | 99.28% | 1.78% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 87.06% | 98.74% | 94.94% | 91.14% | 12.94% | 1.26% | 5.06% | 8.86% |
| Business & Industrial | 82.14% | 94.83% | 67.72% | 75.09% | 17.86% | 5.17% | 32.28% | 24.91% |
| Computers & Electronics | 75.11% | 95.26% | 85.73% | 78.66% | 24.89% | 4.74% | 14.27% | 21.34% |
| Finance | 85.60% | 97.36% | 95.99% | 91.30% | 14.40% | 2.64% | 4.01% | 8.70% |
| Food & Drink | 84.69% | 95.00% | 67.81% | 74.89% | 15.31% | 5.00% | 32.19% | 25.11% |
| Games | 97.40% | 99.64% | 99.56% | 98.59% | 2.60% | 0.36% | 0.44% | 1.41% |
| Health | 85.84% | 96.25% | 77.70% | 82.26% | 14.16% | 3.75% | 22.30% | 17.74% |
| Hobbies & Leisure | 98.55% | 100.00% | 92.12% | 96.86% | 1.45% | 0.00% | 7.88% | 3.14% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.91% | 79.82% | 91.06% | 90.20% | 11.09% | 20.18% | 8.94% | 9.80% |
| Jobs & Education | 84.08% | 97.10% | 89.75% | 87.21% | 15.92% | 2.90% | 10.25% | 12.79% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.32% | 99.52% | 98.91% | 97.90% | 6.68% | 0.48% | 1.09% | 2.10% |
| Online Communities | 83.64% | 88.71% | 83.06% | 83.33% | 16.36% | 11.29% | 16.94% | 16.67% |
| People & Society | 83.49% | 100.00% | 98.78% | 95.44% | 16.51% | 0.00% | 1.22% | 4.56% |
| Pets & Animals | 96.55% | 100.00% | 98.07% | 97.49% | 3.45% | 0.00% | 1.93% | 2.51% |
| Real Estate | 89.04% | 96.60% | 94.95% | 93.52% | 10.96% | 3.40% | 5.05% | 6.48% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 83.08% | 94.70% | 67.44% | 75.84% | 16.92% | 5.30% | 32.56% | 24.16% |
| Shopping | 92.94% | 99.41% | 99.23% | 96.84% | 7.06% | 0.59% | 0.77% | 3.16% |
| Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
| Travel | 93.90% | 99.80% | 99.80% | 99.51% | 6.10% | 0.20% | 0.20% | 0.49% |
| Total | 85.49% | 97.71% | 90.48% | 88.77% | 14.51% | 2.29% | 9.52% | 11.23% |